How To Measure The Success of SEO in Google Analytics The Right Way

Direct SEO is a company using the know-how and experience of our staff to create smart measurements for SEO in Google Analytics, used to generate relevant campaigns to help grow your sales.

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As professionals specializing in local SEO services in Austin, TX, one of the ways we measure our success is tracking key metrics for SEO in Google Analytics. This free platform created by Google collects important data from websites, such as:

  • Organic traffic
  • Conversion rate
  • Time spent on page
  • Pages per session.

We use this data to create and optimize SEO campaigns. Their aim is to help you get more traffic to your website from potential customers and determine them to buy your products. Without SEO analytics and reporting data generated by Google Analytics, we would not be able to get the results you want.

4 Ways to Boost Your SEO Rankings with Google Analytics

But why is Google Analytics important? First of all, it collects the most detailed information about who visits your website, what they do while browsing, and how long they spend on your site. The information is displayed in a manner that helps you understand the performance of the SEO campaign.

At the same time, tracking the relevant metrics for SEO in Google Analytics helps us optimize your campaign in four ways:

1. Tracking the Visitor’s Demographics and Interests

Analyzing the demographic details of the website audience and their interests allows us to create a profile of the users who visit your website. By comparing it to your customer profile, we can determine whether your SEO analytics and reporting data match it.

2. Google AMP Tracking

Enabling Google AMP will offer users with a mobile phone fast page load. The tracking data for Google AMP is one of the metrics we measure for SEO in Google Analytics. It offers valuable information with regard to how mobile-friendly your website is.

3. Tracking Organic Keywords with Google Search Console

Google Search Console can be connected with Google Analytics to provide useful information about the performance of your keywords. Once you know how to track keywords in Google Analytics, the data from Google Search Console will help you identify new keywords you should use in your content.

4. Tracking the Top Referrals of Your Website

Referrals are other websites that link back to your website. Knowing if they are reliable and have a good page rank is important because low-quality referrals can negatively influence your own page rank. This is why we use the best strategies for SEO and Google Analytics to make sure that you only get high-quality referrals for your website.

8 Common Google Analytics Mistakes to Avoid

A simple mistake can derail your SEO strategy. When it comes to tracking store visits, organic users and analytics importance to details are crucial. These are some of the most common mistakes we notice in Google Analytics with a negative impact on SEO campaigns:

  • Incorrect setting up of Google Analytics tracking
  • Deriving insights from insignificant samples
  • Obsessively looking at data without a purpose
  • Tracking for the sake of tracking
  • Not knowing what data represents
  • Not looking at granular data
  • Overlooking Google Analytics sampling issues
  • Not taking ad blockers into account.

3 Key Metrics for SEO in Google Analytics You Must Track

As trusted providers of local SEO services in Austin, TX Direct SEO keeps track of the metrics that truly matter for your business goals.

The top three metrics for SEO in Google Analytics are:

  • Search engine rankings – we provide unbiased monitoring and analysis so that you know whether your website is rising in page rank
  • Website traffic from search engines – this is the most valuable type of traffic because it shows that your keyword strategy is working 
  • Conversions from search engine traffic – this is proof that your SEO campaign attracts quality, relevant traffic.

Get Ready for Success with SEO and Google Analytics!

Direct SEO uses SEO analytics and reporting to create smart strategies that grow your site traffic and sales.

We offer our services in Austin, TX, Denver, CO, and Philadelphia, PA so contact us today. 

Cyril Allgeier, III

Cyril Allgeier, III

Sales Executive

Nick Larsen

Nick Larsen

Sales Manager

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